An end to end brand strategy for Kaminrich
How it was:
We were entrusted with the branding strategy for this contemporary 11 room boutique hotel, fronting the breathtaking Polhena beach. The challenge was to differentiate this property from other properties in the area and to promote tourism trends in Southern Sri Lanka to various geographical segments in the market. There was a need to identify the tourism trends and to market Sri Lanka as an attractive destination to European and Middle Eastern markets
How We Approached!
It was our aim to deliver an integrated digital presence from logo creation, content development, social media channel management to website development, which not only enhances the Kaminrich experience, but also the experience of Southern Sri Lanka
What We Ignited!
It was an easy passage through the project for all of us at 5Grand as we all are travel enthusiasts. We integrated our travel experience in promoting Kaminrich hotel in a mix of digital platforms. Our key focus was to highlight the uniqueness of the hotel with modern amenities and affordable pricing. Hues of blue color theme was manipulated in developing a minimalist theme for the website to heighten the captivating scenery surrounding the property. The content was developed using alliteration to feel close to the sea experience. From the design to the content optimization 5Grand could deliver a versatile digital experience which could differentiate Kaminrich from other properties in the area